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Nobody buys online gift shop merch there. Their best 'product' is easily the basic Family Membership. Standard day tickets and the $10 parking fee add up fast, so a pass pays for itself in two trips. Plus, it gets you 50% off reciprocal AZA zoos. Skip the add-ons and just buy the pass.
Honestly, their newsletter mostly just spams event dates and member presales, not straight ticket discounts. If you actually want to save, skip the emails. TN residents get free entry Tuesday afternoons after 2pm with an ID. Otherwise, check if you have an AZA reciprocal zoo membership for 50% off at the ticket booth.
They don’t really do online promo codes or predictable sales. If you're a TN resident, just go Tuesday afternoons after 2 PM; general admission is completely free with a state ID. Otherwise, use an AZA reciprocal membership from another zoo to score 50% off at the ticket window instead.
There’s no points program, just regular memberships. Honestly, unless you're going 3+ times a year to offset the $10 parking fee, don't bother. If you're local, just take advantage of free Tuesday afternoons for TN residents with an ID. Otherwise, check if your hometown zoo has an AZA reciprocal discount for 50% off.